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College of Design Presents

What Comes Next (To): How to Increase the Power of Your Designs Through Adjacency

10/11/17, 3:00 PM

About this event

What Comes Next (To):
How to Increase the Power of Your Designs Through Adjacency

featuring Allan Chochinov, partner, Core 77; founding chair, Products of Design graduate program, School of Visual Arts (New York)
Wednesday, October 11, Doors open 2:30 PM, Lecture 3-4 PM
225 Rapson Hall

One of the most effective ways to change the meaning of our design work is through adjacency. From comedy writing to simultaneous contrast, it's clear that what we put a thing "next to" will radically transform how that thing is interpreted. Through dozens of examples in product design, interaction design, sustainable design, branding, service design, and social impact design, this lecture will look at the power of placing design in adjacency to elements that can redefine our point of view, radically clarify its intended consequences, and ultimately either subvert or strengthen our design outputs.

Allan Chochinov is the Founding Chair of the MFA in Products of Design graduate program at the School of Visual Arts in New York City, and a partner of Core 77, the design network serving a global community of designers and design enthusiasts since 1995. Allan lectures widely at professional conferences and has been a speaker and guest critic at schools including MIT, Yale School of Management, Columbia School of Business, RMIT, IIT, and Carnegie Mellon. He has moderated and led workshops and symposia at the Aspen Design Conference, the Rockefeller Center at Bellagio, and is a frequent design competition juror. Prior to SVA and Core 77, his work in product design focused on the medical, surgical, and diagnostic fields (projects include work for Johnson & Johnson, Oral-B, FedEx, and Herman Miller). He has been named on numerous design and utility patents and has received awards from The Art Directors Club, The One Club, I.D. Magazine, and Communication Arts.
Event Location
  • 225 Rapson Hall - Twin Cities Campus
  • 89 Church Street
  • Minneapolis MN
  • USA