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Catalyst 2013: Barry Kudrowitz - The Importance of Play and Humor in Creative Design

Date: 03/13/2013

Time: 12:15 PM

Location: 54 Rapson Hall

Cost: Free


Humor and creativity both involve making non-obvious connections between seemingly unrelated things. Researchers have also found that a playful attitude is helpful in creative problem solving and ideation. It seems obvious to promote play for children, but we tend to discourage it in adults. If we want to be creative leaders and designers, we should encourage play and humor in both work and academia.

About the speaker:
Barry Kudrowitz is an assistant professor of product design in the College of Design at the University of Minnesota. He received his PhD in Mechanical Engineering at MIT, studying humor, creativity, and idea generation. Kudrowitz co-designed a Nerf toy, an elevator simulator for the International Spy Museum, and a ketchup dispensing robot that was featured on the Martha Stewart Show.


  • Name: Adam Marcus
  • E-mail: acmarcus@umn.edu
  • Phone: 612.624.2554
  • Sponsored by: College of Design

Disability Options:

To request disability accommodations, please contact Adam Marcus, acmarcus@umn.edu, 612.624.2554.

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